Berkshire Athenaeum

As Art Director at TSM Design, we were tasked with developing a brand that authentically reflects why over 1,000 patrons visit The Berkshire Athenaeum, Pittsfield’s public library, each day.

The new logo represents an open, welcoming entryway that honors their history. The arches represent wisdom, knowledge and growth – just as the original building’s materials represented.

Deliverables: Logo, brand standards guide, stationery, templates, giveaways, and printed collateral.

CREDITS:
Agency: TSM Design
Client: Berkshire Athenaeum
Printing: Millennium Press
Copy Writing: Nancy Urbschat, TSM Design
Creative Direction: Deb Walsh, TSM Design
Marketing & Project Management: Janet Bennett, TSM Design

Berkshire Athenaeum

As Art Director at TSM Design, we were tasked with developing a brand that authentically reflects why over 1,000 patrons visit The Berkshire Athenaeum, Pittsfield’s public library, each day.

The new logo represents an open, welcoming entryway that honors their history. The arches represent wisdom, knowledge and growth – just as the original building’s materials represented.

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