The Springfield City Library
As Art Director at TSM Design, I’ve worked with the Springfield City Library since 2015, when our company donated a brand. Over the years I’ve worked on everything from exterior and interior signage, to digital campaigns and animations.
Deliverables: Logo, brand standards guide, stationery, templates, social media assets, animated videos, interior and exterior signage across branch locations, printed collateral, annual report, capital campaign materials, vehicle wrap, and photography shoots.
Capital Campaign Materials
Promised Realized Capital Campaign raised funds to build a brand new 17,000 square foot branch in East Forest Park, a promise 20 years in the making. As a part of the campaign, TSM Design planned and implemented an event at the future site to fuel the imaginations of residents. That branch is now open to the public.
CREDITS:
Agency: TSM Design
Client: Springfield City Library
Copy Writing & Strategy: Nancy Urbschat, TSM Design
Creative Direction: Deb Walsh, TSM Design
Marketing: Janet Bennett, TSM Design
Printing: Millennium Press, Go Graphix, Fast Signs
Photography: Leon Nguyen Studio
Recognition:
Silver Ad Club Creative Award 2017 : TSM Design, Library Pocket Brochure
Silver Ad Club Creative Awards 2018: TSM Design, E-Library Promotion
Bronze Ad Club Creative Awards 2018: TSM Design, Library Capital Campaign
Bronze Ad Club Creative Award 2019: TSM Design, Image Your Library Event
Silver Ad Club Creative Award 2021: TSM Design, East Forest Park Interiors